GMA & CSCMP Innovation Award - Kellogg's Closed Loop Returns Management System

January 2006

This award-winning case study describes an innovative approach called the Closed-Loop Returns Management System. Through implementing a program that focused on a company wide approach with all departments owning a piece of reverse logistics accountability for unsaleables, Kellogg's achieved not only a reduction in unsaleables, but an increase in profitability through improved process efficiencies, improved customer and consumer satisfaction, and reduced costs for both Kellogg's and their customers.

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