InfoSource Retailer Coupon Newsletter

6/9/10


What ONiX Means for You. At this year’s Inmar Promotions Forum, Inmar unveiled the ONiX digital incentive network, declaring that it would “make digital promotions work for everyone.”  Like a lot of people, you’re probably wondering what, exactly “ONiX” is and how it can help you pull off your digital marketing strategy. Full Story 

Coupon Expiration Period Trends.  As a means of spurring faster sales and controlling liability, marketers are shortening expiration periods, or the length of time during which a consumer can redeem a coupon. In fact, in the past 10 years, the average expiration period of manufacturer coupons has decreased 30.3%, from 3.3 months in 2000 to 2.6 months in 2009. Full Story 

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