Publications

White Papers

Inmars' White Papers contain our latest thinking on the current industry issues regarding promotion services. The intent is to provide insightful information on changes that can affect our clients' business practices.

If you would like more information about our promotion services white papers, please contact us.

White Papers

What Really Drives Redemption

Dec 7, 2009
You've probably asked: "What kind of redemption should I expect for this coupon?" While it's a really good question, it hardly has a quick and easy answer. In fact, this kind of question usually leads to even more questions before any answers emerge.