The Intersection of Shopper and Mobile Marketing

08/25/2010

The power of mobile today can go beyond cool gadgets and impact the bottom line.  And shopper marketing can be so much more than a well-placed in-store display.  The consumer insights of shopper marketing combined with the pinpoint targeting capabilities of mobile marketing are sure to enhance your next program.  Learn how brands can used contextual shopper information to deliver targeted advertising and promotional offers to very attractive and busy consumer segments - all using their mobile phones.

 

Presenters Information:

Sean Flynn - CEO of The Purchase Decision Network

A 25-year veteran of networking, gaming and social media startups, recently including Live Gamer (virtual items and currencies for online and social games) and Massive Incorporated (mobile in-game advertising). Sean founded the Purchase Decision Network in 2006 to address the emerging capability for retailers and brands to communicate one-to-one with consumers via their phones while they were planning and actually shopping at retail.  Today over 500,000 consumers have discovered PDN through the iPhone, Blackberry and Android platforms.   Sean's early career included extensive consulting on Rt. 128 and Wall Street as well as a successful roll-up of regional systems integrators.

Sean provided a variety of business development and advisory services prior to starting ReachEverywhere, served on the boards of startups in ecommerce, corporate communications and retail architecture design.  Mr. Flynn has been a regular contributor to industry periodicals and speaks at industry forums.

Sean received a BA in Mathematics and a BS in Physics from the University of Chicago in 1983.

 

Adam Smith - VP of Business Development, Marketing, and Sales for The Purchase Decision Network.

Adam managed Kodak's $400M Digital Imaging business at Wal-Mart and was an account manager at Procter & Gamble and Newell Rubbermaid.  He co-authored "Price Dispersion in Retail and E-Tail Markets", published in The Economics of the Internet and E-Commerce.

Adam received a BS in Economics from Indiana University's Kelley School of Business and an MBA from Harvard Business School. 

The webinar is open to all Inmar clients.

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