How Mobile is Changing the In-Store Shopping Environment

08/12/2010

With over 91% mobile phone saturation in the US, mobile is positioned to become the connection point between traditional brick-and-mortar retail, and online shopping and research.  This session will explore how consumers are using the web, social networking, and mobile throughout the shopping cycle.  We'll also explore some of the latest digital media tactics available for brands to connect with shoppers within seconds of a purchase decision inside the store.

Presenter:

Nathan Pettyjohn, CEO and Founder

Nathan Pettyjohn is the CEO and founder of aisle411. In this role, he has driven the company's strategic vision and business development efforts. Prior to aisle411, Pettyjohn worked in various sales and marketing positions, including Bates Worldwide, New York and selling into Lowe's Home Improvement, where he focused on implementing innovative training and sales strategies with the retail environment. Pettyjohn holds a BA in Advertising Communications and Business Administration from Drury University.

An experienced entrepreneur and retail sales and marketing executive, Nathan Pettyjohn brings a unique perspective to the discussion of how mobile technologies can engage customers in unprecedented ways to develop new revenue streams for retailers, enterprises and service providers.

A respected and experienced speaker, Nathan has presented at a variety of industry events including the AHMA Hardlines Technology Forum, Missouri Venture Forum and at the Washington University Skandalaris Center for Entrepreneurial Studies.

About Aisle 411

Headquartered in St. Louis, MO, Aisle411 Inc. was founded in 2008 as a way to allow consumers to access a robust, voice-searchable database to locate products in stores, using just their cell phones and a toll free number.

Our team also helps support retailers and manufacturers. We offer them opportunities to increase productivity and simple, efficient ways to help their customers enhance their shopping experience through relevant promotions, mobile coupons and product information—via audio or text messages—within seconds of a purchasing decision.

The webinar is open to all Inmar clients.

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