Marketing Manager (IPS)

January 22, 2010

Major Job Responsibilities

May include one or more of the following, depending on assigned area:

1. Develops, coordinates, and produces marketing communications materials in various media:
• Initiates or receives project requests and establishes and monitors project schedule
• Collects, compiles, analyzes, and organizes appropriate information
• Applies creative and marketing expertise to ensure final output appropriately addresses needs, deadlines and budgets
• Collaborates with appropriate associates to ensure accuracy and adequacy of all materials
• Negotiates with and selects outside vendors to obtain competitive prices on best quality materials
• Writes and creates articles, letters, mailings, web pages, presentations etc. to clearly communicate the organization’s positioning and messages  
• Edits and proofs materials to ensure accordance with high quality standards
• Coordinates production and distribution through internal or external resources 
• Oversees distribution of published and electronic materials, ensuring proper timing and distribution to appropriate internal and external recipients
2. Recommend strategic project plans to accomplish marketing objectives:
• Collects, compiles, analyzes and organizes appropriate information
• Identifies, evaluates and recommends possible alternative strategies and tactics
• Develops pro forma plans and project schedules
• Collaborates with appropriate associates to obtain input, approval and coordination of project execution
• Directs and monitors external resources
• Monitors project execution and evaluates results
3. Assists with managing, promoting and maintaining the corporate web presence
• Creates, monitors and updates content
• Responds to visitor inquires
• Advises, recommends and assists with execution of enhancements to the content, structure and promotion of the sites
4. Serves as a department liaison and resource with client services/client operations/sales associates:
• Attends scheduled update meetings and provides updates on department projects
• Provides leadership and direction in areas of expertise

Secondary Job Responsibilities

May include one or more of the following, depending on assigned area:

1. Maintains knowledge of consumer package goods, retail and processing industries and Inmar through training and industry publications.
2. Maintains and advances own and corporate knowledge of marketing/promotions strategies and tactics.
3. Performs other special projects as requested.

QUALIFICATIONS:

• Strong writing skills with proven ability to communicate complex ideas in writing
• Good oral communications
• Strong analysis skills 
• Business-to-business marketing planning and execution experience

Ability to

• prioritize and manage multiple tasks to ensure timely completion of all projects
• speak in a clear and understandable way
• provide clear, explicit instructions
• provide technical guidance and training to coworkers
• organize tasks and time to ensure timely completion of all projects
• plan own work after objective is set by the supervisor
• travel independently (travel is less than 10%)
• deal effectively with individuals at all business levels in situations requiring tact, judgment and composure
• represent the company in a professional manner to outside clients, prospects, agencies and vendors
• coordinate the efforts of company and non-company personnel
• work with minimal management instruction
• understand the features and functions of company products
• make persuasive presentation to Clients and management groups
• thoroughly explain company products and services to Clients
• analyze business operations and make appropriate recommendations
• represent ideas clearly and concisely
• facilitate communications and problem solve
• project conservative, resource image
• establish and maintain good working relationship with other departmental personnel
• compose complex, professional business correspondence, reports, and presentation materials
• use good judgment in recognizing the scope of authority. 

Knowledge of

• basic marketing and communications principles
• intermediate design and color principles 
• marketing and promotional concepts and practices.
• outside sales, finance and economics, and business management.
• interpersonal communication techniques.
• computer terminal and printer use.
• computer system functions and processes.
• intermediate spreadsheet, word processing and presentation software (preferred).
• business English and composition.
• modern office practices and procedures.
• proper business protocol.

EDUCATION:

• Over six years of related work experience in one or more of the following:  business-to-business marketing, advertising or promotions agency, and service marketing; 
• AND a Bachelor's degree (B.A. or B.S.) from four-year college or university; 
• AND a Master of Business Administration (MBA) with a focus on general business or marketing (preferred); 
• OR an equivalent combination of training and experience.